Quality Distance Learning

THE UNIVERSITY OF LEICESTER
SCHOOL OF MANAGEMENT

THE MSC IN MARKETING

The MSc in Marketing is a specialist career entry programme. Candidates will be interested in applying their analytical, creative and managerial skills to profit and non-profit organizations. They will acquire the appropriate skills and the knowledge to analyse markets and buyer behaviour and formulate proposals to meet with the ever changing needs of customers in a highly competitive environment.

Modern marketing relies on an ability to liaise, direct and communicate with project groups, and the MSc in Marketing will allow you to participate, practise and learn communication and team working skills.
Candidates come from a variety of backgrounds and should have a good honours degree or an acceptable professional qualification.

Course Structure

Stage 1

• Foundations of Knowledge and Professional Skills
• Principles and Practices of Marketing
• Marketing Theory
• Consumer Behaviour
• Marketing Research

Stage 2

• Product Policy and Innovation
• Branding and Communication

Stage 3

• Two electives.

Your choice from an extensive selection of elective modules.

Stage 4

• Research Methodology & Dissertation

Enrolment Dates: May, August, November and February

Duration: Distance Learning – minimum 24 months, maximum 60 months.

Assessment: The programme is assessed by a mixture of continuous assessment, examinations and dissertation.

Fees: £6,750

Student Support : Online study support includes streamed lectures, materials, discussion forums and web-conferences with tutors. Students are also expected to use the Digital Library.

Study materials: are mainly paper-based, consisting of Modules and essential Textbooks or readings. These are included in the tuition fees.

Alternatively,
you may wish to study for a specialist MBA:
MBA (Marketing).